After spending weeks thinking about it, you have the perfect domain name for your blog. You finally get the nerve to pay the $10 or so to buy it, but it’s unavailable. You knew there was a chance of that happening, so you reach for your backup domain name, and that’s gone too. So is your third choice. You end up buying one you don’t love, but tell yourself it’s good enough. But is it?

Related: 30 Sites Which Increase Your Domain Authority and Improve SEO Organic Traffic

Look, we’ve all been there. As much as we’d all like to think that we’re unique and have a unique idea, the reality is that it has likely already been done many times over. We still have to make do with what’s available, though. Here are some tips for making the most out of your domain name.

Use keywords in it. There are exceptions, like, but for many of us, having a domain name without keywords hurts, especially in the early going. I know you might be building a brand, and that’s perfectly fine. As long as you weigh the pros and cons and understand that one con is a slightly uphill battle when making a name for yourself (or blog). For example, do a Google search on free blog help, and you’ll see that this site comes up lyquickly. It took only a few days for that to happen!
Stick with a .com name. Unless you’re not planning on making any money because you’re working for a non-profit, in which case I would recommend a .net or .org, your domain name should end with .com. You will lose too many people because they won’t remember your site is .biz instead of .com.

Keep it short. I know, almost everything is gone! Over 90% of any combination of any two words with less than five letters are gone! Even made-up words are gone! Still, don’t be tempted to use a long phrase unless you have to. Get creative if you must. Instead of, go with, which is easier on the tongue and the fingers.

Don’t use numbers, hyphens, or strange spellings. There are countless sites with success using these, such as, but generally speaking, if you have to explain that has a number 2 in it or has a z in it, then you’ve already dug yourself a hole.