The rapid expansion in the field of computers and the internet has ripple effects in other sectors as well. Now a day, any brand owner cannot imagine surviving in this cutthroat competitive arena without online representation. Several surveys came up with the conclusion that millennials purchasing patterns have the power to change the attitude and marketing strategies of new age brands. But the reverse situation also requires consideration as well. The brands have also influenced the nature of millennials. Here, you will find out exactly how these companies are altering the personality of millennials.


Take part in a good cause

Due to their aloof nature, old-timers dub millennials and Gen Y as selfish individuals, who love to stay in their bubble. But it is hard to deny that members of this generation are more aware of the brands and their objectives. These two aspects help in developing brand loyalty. Once the brands succeed in gaining a long line of loyal followers, the companies can start work on encouraging the millennials to become a part of a good cause. Millennial try to do their part for the betterment of the society. These individuals will join a brand when they realise that the company stands for the greater good. So, it is the responsibility of every big and small company to increase their social responsibility drives. With each developmental project, these brands will attain the support of more millennials. This will come back to you in the form of increased profits.

Safeguarding the environment

Millennials mostly have their eyes glued to the mobile or laptop screens. This does not imply that they are oblivious to what is going on in the real world. Studies suggest that millennials and Gen Y are more informed than their predecessors. Apart from communication, social media platforms also offer news about that is happening in the national and international sectors. Thus, it is safe to say that millennials are more aware of the environmental challenges. Many designers, fashion houses and clothing manufacturing companies have come up with green fashion. Brands like Nike and Adidas have cut down on their power and water consumptions. These companies have installed modern machines, which reduce the use of harmful chemicals from the manufacturing process. In time, these brands aim at 100% energy conservation.


The brand loyal millennials will, without any doubts, follow the path shown by these brands. The stand taken by these agencies will instil a positive attitude towards the environment, in the minds of millennials. Consumption of eco-friendly clothing and accessories will encourage such practices. These will, in turn, bring about ecological betterment. The future generation understands that their wellbeing depends on the safety of our home planet. Brands today, are stressing on the importance of maintaining the ecological balance so that humanity can thrive in future.

Encourage cybernetic participation

It is somewhat hard to find a millennial who do not have a representation on the social media platforms or who is not active online. One may suggest that the entire credit goes to the revolution that took place in the world of computers and the internet. However, that is not true. Brands played a massive role in breaking the walls of online lethargy among a high percentage of millennials. As more and more brands came-up with their online pages and shops, people discovered a new way to purchase stuff, without even stepping out of the home. It was a tremendous push that encouraged millennials to log online and open their accounts on these sites. Apart from increasing the number of internets and social media users, it was also beneficial for the brands. A report suggested that there was a spike in the sale of navy blue blazer after its company had its online store.


New ways to work

Over the years, the professional space has undergone a massive sea change. The traffic is a significant issue in big cities. People waste a considerable portion of their time, waiting for the traffic lights to change from red to green. It does not only irritate them but also reduces their productivity. Big brands have come up with a comfortable and innovative way to tackle this issue. These organisations are changing the work culture. If you want the employees to perform, then you must offer comfort. What place can be more comfortable than a person’s home? Yes! Many companies have already introduced ‘work from home’ arrangements. Under this arrangement, employees need not come to the office every day.

Depending on the type of their work, they can complete daily assignments from home and submit it within office hours. Critics say that it does not offer the office authority any control over the employees. But this arrangement allows more flexibility to the employees. If you want to drill a sense of responsibility in your millennial employees, then this arrangement will come in handy. With less wastage of time, employees can increase their overall productivity.