A recent study found 63% of businesses don’t have a content marketing strategy. You can get ahead of the game by implementing these seven strategies for creating a successful WordPress content marketing campaign.

Select Your Goals

The first step in a successful marketing campaign is to determine your goals. Your first goal when beginning a WordPress marketing campaign is to attract readers to your page. To do that you’ll need valuable, informative content optimised for SEO. It’s also important to use social media to bring people to your site, and to create mechanisms for gathering their contact information for possible leads.


It’s crucial to use keyword research for post ideation and content theme creation. You can organise your content for your readers easily by creating categories on WordPress. But if you want to be able to create content that attracts attention, you’ll need to figure out which topics and ideas are popular in your industry. What terms and questions are your potential customers searching? WordPress has a plugin that works by using Google’s autocompletion function, or you can complete your keyword research using Google Keyword Planner and Market Samurai. It’s a good idea for each post to have four to six keywords associated with it.

Determine Your Audience

You need to know who your audience is so you can deliver content that will interest and engage them. Use web analytics, social media analytics, and email subscriber analytics to obtain data about your target audience’s age, gender, education, and income. It’s also important to find out information about their interests, to receive it go to Google Analytics » Audience » Interests » Overview. You can get similar information from social media sites using Facebook Page Insights and Twitter Analytics. Collecting feedback from users and creating buyer personas are also good ways of getting information about your users. 

Pick Your Content Types

A successful content marketing strategy usually centres around a core of content published on your own site, which can be later repurposed and posted on other sites. “Actionable and shareable blog posts should be part of your content repertoire. Video marketing is another key ingredient to your content mix, as it is good at keeping visitors on your page longer and lead generation. You can also create infographics, webinars, and ebooks”, - explains Ed Thompson, a Content Marketer at Academized, and a Studydemic writer.

Schedule Your Content

You will want to plan ahead and know exactly when you’ll be sharing your content. Failing to prepare when content is posted is a common mistake you will want to avoid, so it’s a good idea to use a content calendar. If you won’t be publishing a lot of content, it’s okay to just use Google Calendar and enter the dates in there. But if you will frequently be posting it’s better to take advantage of tools such as Asana. Both programs will give you the ability to schedule different parts of the content creation process.

Plan How to Create or Outsource Accurate Content

Brainstorm some content ideas, keeping in mind you’ll want to check which topics are currently popular searches, using tools such as Buzzsumo. Before you begin creating, do some research to see what is already out there and how your new content can benefit people. Then choose your tone and think about how your writing will reflect your brand’s personality. Strike a right balance between showing off your expertise and patronising your audience. Don’t forget to keep SEO ranking factors in mind as you create your content. 

Here are some tools to help you create good content:

  • StateofWriting - This is a useful writing guide that will help you write good copy for blog posts and any other written content you create.
  • UK Writings - This is a robust content writing and editing tool, mentioned in this Ukwritings review, for improving your content quality.
  • Via Writing and Academ Advisor - Use these plagiarism and proofreading tools to ensure any content you post is polished, free of errors, and not plagiarised. 
  • Essayroo - This resource can provide you with content writing assistance to outsource content creation. 
  • My Writing Way - This resource will help you keep your posts brief. People have short attention spans, so it’s essential that you hold your content brief. Aim to be concise and to the point.
  • Boom essays - This is a handy SEO content writing tool that will teach you about using things like meta tags and keywords to improve your ranking in search results.

Market and Track

Use email marketing to get your content out to your subscribers. If you mentioned an influencer in your content, give them a heads up so they can spread the word. When you are scheduling content and planning your marketing, try to repurpose content to maximise your ROI. Once your content starts dropping as expected, be sure to track it using analytics so you can assess what you did well and where your content can be improved.


You really give yourself an edge when you plan out a content marketing strategy. If you select your goals, do your research, determine your audience, pick your content types wisely, schedule your content, create or outsource actual content, and market and track your results, you will have an effective content marketing campaign.