The biggest online shopping day of the year, Black Friday, is just 4 weeks away. Internationally renowned for its massive sales and shoppers’ equally enormous shopping sprees, South African shoppers are urged to get ready – sales are coming!

With Black Friday falling on the 24 of November, 2023, this year is sure to be filled with many great deals.

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In anticipation of these deals, PriceCheck highlights that Black Friday sales mark the start of the festive season and, in recent years, have grown in popularity with South African retailers and consumers alike. South Africans recognise that this is a perfect opportunity to find the best deals ahead of the mad holiday and gift shopping rush in the following weeks.

PriceCheck has identified its top 6 Black Friday shopping tips for this famous day.

1) Consider your online options

Whether you have your eye on a particular item available on the retailer’s website or you are just put off by the idea of crowded shopping centres and long queues, online shopping is a convenient alternative to traditional shopping – especially on a manic shopping day like Black Friday.

2) When shopping online:

Remember to check the expected delivery date of your order. This is especially important for those purchasing a gift or an item required by a specific time. With sales resulting in a significant influx of rules, there may be a delay in your delivery.

Head to the checkout as soon as possible. If you keep items (of which there may be a limited supply) in your basket for too long, you may miss out on bagging your selected deals.

3) Preparation is key

Take some time in the weeks leading up to Black Friday to pinpoint the kinds of products you hope to find on sale. Make a note of who sells them, how much they cost and how much you would be willing to pay. Signing up for emails or newsletters from retailers and comparison websites that stock or list these products is also an excellent way to keep up-to-date on the deals and discounts you can expect.

4) The early bird catches the worm (or the dress, TV or golfing set)

You must be first in line for the best deals and extensive product selection. Whether shopping online or in-store, getting an early start is essential to ensure you don’t miss out.

5) Compare deals

If you have found a great deal, run a quick search on a price comparison service to ensure you get the most bang for your buck.

6) Log on to social media

Follow your favorite retailers and online shopping websites on social media platforms (like Facebook, Twitter, and Instagram) to find out about deals and promotions as they are released.

Not only is Black Friday an excellent way for consumers to save on their festive season shopping, but it is also an opportunity for retailers to boost sales and move stock before the festive season.

PriceCheck notes that it is exciting to see the South African retail and e-commerce industries embrace international trends and shopping promotions like Black Friday. “Let the countdown begin,” concludes PriceCheck founder Kevin Tucker.