Hot Hardware notes that Amazon has stopped selling two pieces of hardware --
Apple TV and Google's Chromecast -- that compete with Amazon's own streaming business. (They promised to drop them a while back; not everyone though they actually would.)

From the article:While some have likened this move to being anti-competitive, it's hard to grasp whether the legal system would agree.

Amazon's defense is that since these devices don't support Prime Video, it doesn't want to sell products to its customers and have them assume that they will." I don't know that it's legally anti-competitive. It's not like Amazon is preventing people from buying competing products or locking those products out, it's just isn't stocking them. Can a store be required to sell certain products?

Here is the response I received from Amazon when I contacted customer service:

Amazon Your Account Message From Customer Service Hello, I am sorry for the inconvenience you experienced in this case.
After looking into your inquiry about the item new Apple TV that you could not find in the website, I feel we could best resolve this concern for you over the phone so that we can help you locate the item. This way, you can speak to our live customer support team who can ensure we resolve this concern to your satisfaction. I realize that, at this point, asking you to contact us again would be disappointing; however, we really feel that the best way to assist you with this concern is over the phone. Your patience and understanding are greatly appreciated. So in this case, I request you to please visit the following link, enter your phone number through the Phone tab, and we'll call you: []
We're available 24 hours a day, seven days a week. Please be rest assured that we are here to make things easier for you and we'll take every action to prevent you from bearing any loss. On a personal level, I highly appreciate your patience, cooperation and understanding in this matter. It is our privilege to have you as our valued customer & we want to make sure you are always taken care of. Thanks for your cooperation. We'd appreciate your feedback. Please use the links below to tell us about your experience today.
For the same reason that the Samsung TVs only plays content from Samsung affiliated organizations, and Sony TVs only shows Sony created content, and you can't cook a microwave dinner in a Sanyo microwave unless it is from an affiliate so it will not heat something from Stoffer's or Lean Cuisine, and Apple and Android phones can't call each other, and the Chevron gas nozzle won't fit the Ford gas tank.

That's what anti-competitive capitalists really lust after, total lock in and unlimited profit with crappy products. None of this level playing field and competing on price and service. And to a great extent their wishes have been granted. Look at the entire US banking and Wall Street economic sector, pharmaceuticals, telcos, agribusiness, brewing (the two biggest brewing groups in the world want to merge), ad nauseam.
Amazon doesn't own the internet, no more then ABC owns the broadcast bandwidth that they use. Broadcast TV providers are allowed to use a common resource when they follow the rules, pay their taxes and fees, and engage in honest business. So why the hell is Amazon, or any of these other scum sucking pigs, allowed to have their walled garden carved out of the open common resource that is the internet?
It's just more of the DMCA crap, or the upcoming TPP. Corrupt insiders are writing the rules so that they have permanent control, no competition, no oversight and guaranteed high profit margins. The game is rigged, and the less you have the more they have. Out of your pocket, into theirs.