8 Best Strategies to Link Building for SaaS Companies in 2026

For SaaS companies today, the challenge is to remain relevant and in the buzz simultaneously. After all, the number of competitors in every genre is increasing daily. Staying on top of the game requires strong marketing skills and a time-tested approach that delivers results faster.

It has become all-important for companies to maintain greater visibility and high search engine rankings. After all, 75% of internet users never scroll past the first page of search engines. While achieving this goal may involve several steps, link building is one of the most important.

Link Building for SaaS Companies

Link-building is somewhat outdated today, with companies adopting terms such as link bait and natural link acquisition to describe the tactic. The concept behind link building is simple: you build links that direct traffic to your website from other pages. Alternatively, you allow page creators to use links that serve this purpose and take viewers to your websites.

Some people might tell you link-building services are obsolete now and are nothing more than link spamming. However, this is not true. If you are aware of the right moves and tactics, along with a tab on the quality and authenticity of the pages you build links to, you can avoid the cons of the process. While there are several approaches to leveraging link-building services, we have identified 8 of the best.

Using creative infographics

Marketing trends indicate that infographics remain among the most effective and widely used link-building strategies. At the same time, they have the potential to drive organic traffic to your site, be shared and reshared on social media platforms, and be used by different stakeholders for different purposes.

Infographics can generate about 37.5% more backlinks for a website than a blog post. Its contribution to website rankings, driven by higher content quality, readership, and value, is also well known. It will cost you a little to either hire a graphic designer or get to work on some infographics yourself. You can also utilize free resources like Canva to create exciting infographics. This can be followed by using infographics on your website, uploading them to usable repositories, or promoting them on social media platforms for broader reach.

Social Media Marketing

Undoubtedly, social media is the primary channel for marketing today. SaaS companies can use social media marketing to promote their applications and benefits on these platforms.

The key to success on social media is staying active and sustaining audience engagement. One must post consistently, share snippets of their services, utilize moment marketing wider reach, and share posts across platforms. The idea is to maximize engagement through the right level of activity and innovation. When you post content and create engagement, people visit your site more often to learn about or use your services. This proves to be one of the best forms of link-building in today’s times.

Resource pages for more backlinks

Studies show that companies that engage in blogging receive 97% more backlinks to their site than before. Therefore, ensure a dedicated blog section with engaging content. Such content often serves as a resource pool that other pages and social media accounts can share, use, or recommend to their audiences and followers. Thus, your high-quality content automatically generates enough backlinks for your site.

Broken link building

Broken link building has emerged as one of the most valuable and innovative strategies for boosting online popularity. You need to browse through the internet for 404 errors and other issues on the site of a blogger of choice. Next, politely inform them of the issue and offer to resolve it by providing a high-quality third-party site linking to your website. This is a win-win for both parties and provides link building from your chosen website.

Learning from Competitors

Think again if you think there is nothing your competitors can offer you apart from the competition. While stiff competition affects your chances of raising the search results, it can also help you understand where you lag. You can easily lay your hands on a list of successful competitors' backlinks and then replicate these ideas for your site.

At the same time, you can also keep a tab on the kind of campaigns they are using, the pattern of their activity and strategy, and so on. If you are a beginner, this is a beneficial move. You can also find out how and where your competitors are gaining mentions. Thorough research can guide you on a lot more – strategies, processes, sequences, tools, statistics, etc.

Guest blogs for link-building

Whoever said guest blogs no longer work for link-building needs to seriously reconsider. You can use guest posts to reach a broader or more targeted audience by featuring your content as a guest article on a website of your choice. The technique of guest posts is time-tested and can directly impact your site traffic, social media following, and engine rankings.

Prepping Up

Besides creating good quality content, you also need to focus on allowing others to link to your website in their content. For this purpose, you can arrange for HTML-ready snippets beforehand and use tools that automatically connect back to your site when anyone copy-pastes your content on their platform.

Final Words

One of the best ways for a SaaS company to create and maintain buzz online is by link building and optimization. This single step can improve search engine rankings, often leaving even the most significant websites behind. Besides, the process is cyclic and reciprocal. An Ahrefs study found that top-ranking pages in search results often receive 5%-14.5% more dofollow backlinks from new websites each month. Therefore, link-building is a great tool to have up your sleeve in 2021.