5 ways to use 'Twitter' in an efficient way for election campaigns

The internet has taken the world by storm. It has indulged itself in every perspective of life. The ultimate change, the introduction of social media networking sites, has changed how we communicate and spread words. 

Now, social media networking sites play a primary role in human lives. From personal to professional, social media has a role in every field. 

From online content to news coverage, information delivery to business organisations, it is significant in every aspect of life. Even political parties have adopted social media and made it an essential part of their campaigning. It has been proven in recent years that social media propaganda can help political parties to win elections. 

Using social networking sites such as MySpace, Facebook, YouTube, and Twitter has immensely improved the political parties to raise awareness of their motto and also to raise funds for their parties. It has helped them gather proper data of their supporters, build electoral coalitions, and even drive in more advocates through their online propaganda. The response of the online presence of the political parties holds an integral part in calculating their number of supporters.

Impact of Social Media on Campaigns

The usage of social media for elections started with the US presidential elections, where former US president Barack Obama used social media sites for campaigning. He widely used Twitter for spreading his word and made it a primary ground for political discussion, advocacy, and activities. Since then, for all the political parties, getting engaged in social media has become a central part of their electoral campaigns. It has become essential for the political parties to get involved and maintain a Twitter account. It has now become a necessary part of the political parties' ability to connect with the voters. Social media is a bridge between the voter and the electing candidates. With online life, legislators have another approach to speak with their constituents and supporters, briskly and effectively.

 In a fast 30-second post, they can achieve a considerable number of individuals, giving an outline of their convictions on an issue, making a significant declaration, or reporting on their lives. As a constituent, I need to hear what the general population whom I voted in favour of are doing with my vote. I watch the news at whatever point I can, yet most Americans don't watch the news day by day, yet most do check social media. It's pitiful to state that we review web-based life more than the news, yet it's not something that will change in a flicker of an eye. So it's extraordinary to see legislators adjusting to how constituents live.

Online networking likewise enables government officials to deliver some critical messages to the population that participates in social media. With online life, government officials can achieve entire new socioeconomics, including the more youthful generation. When you think about my age, you promptly think about the period of internet-based life. We have fused internet-based life into most parts of our life, even school. Facebook gatherings and Twitter have been utilised for school projects and creating Facebook pages for educational purposes. So internet-based life unquestionably is a route for government officials to connect with the younger individuals. Online networking likewise makes lawmakers appear to be typical as it were. It considers legislators to demonstrate a look at their lives to devotees and supporters.

Social networking is likewise considered a media platform to participate. CNN, the Wall Street Journal, and MSNBC all use actual internet-based life stages as another approach to speak with more viewers. In the new snapshot refresh, numerous news outlets currently have stories where Snapchat clients can tap on their logo and see the best stories on their site.

Internet-based life can't be a stage to goad contentions or make censorious and hostile remarks. It ought to be a path for government officials to create a space where political talk can happen, and as we've seen, it is entirely conceivable. In general, internet-based life provides a viable method to increase political cooperation when utilised in the best possible way. It can create a more grounded bond between the lawmaker and the voter, and expanded trust is indeed something that we could use for all government officials.

Over the years, Twitter has established itself as the most proficient instrument in election campaigns. It plays a vital role in the propaganda of the drives and also raises public awareness of the elected candidates. Numerous tricks and tweaks can be adapted by political parties to their Twitter handles to attract more supporters. So, let us have a look at some of the most productive tricks that every political Twitter handle should have.

• Link accounts: Linking the consideration of a political party representative with the political party's Twitter handle is one of the best ways to drive engagement and raise awareness.
• Header Image and Profile Picture: The profile picture and header are among the most critical parts of the Twitter handles as they inform visitors about the page and what to expect. It is recommended that a high-quality picture of around 520 X 260 pixels be used. 
• Have an Account Biography: In the biography section, make sure that you have a short and crisp bio of the party along with all its achievements over the years. 
• Target the influencers: The more followers you have on Twitter, the number of followers of your party will also increase drastically. 

So, if you want to witness the growth of your party, then having a Twitter handle is a must. Tweet, retweet, like, and comment, as the more you engage, the more people will learn about your presence. To know more about this, you can click on the given link.