The video was posted on Twitter and Facebook featuring mostly white dads and only one black father, causing a stir on social media.
Also Read: #FathersDay Outsurance Father's Day video says only White mele are real fathers
We apologise for our Father's Day video. It did not appropriately represent SA's demographics. It was an unintentional oversight.— OUTsurance (@OUTsurance) June 18, 2017
The company's Peter Cronje said, “We retracted the post and issued an apology because when it was compiled it did not have an appropriate demographic representation. It wasn’t screened by an executive so we will have to make sure in future that we screen them as we screen our TV commercials.”
However, people on social media were having none of the apology and expressed at the company:
Outsurance don't see nothing wrong about that video. They are only apologizing because of the outrage on black Twitter— Trevor (@Tokyo_Trev) June 18, 2017
Probably another "unintentional oversight" that this family is also white, with a dog named "Boipelo". @OUTsurance pic.twitter.com/TC0HAzCkDv— Thanduxolo Nkala (@ThandoNkala_) June 18, 2017
What's the point of complaining about #outsurance ,whilst U still hav a policy with them?Terminate that trash,hit them wer it count the most pic.twitter.com/G0FnCJRzXQ— NO LAND NO DIGNITY. (@kgaoza4life) June 18, 2017
