THE store is known countrywide for affordable baby clothes.
But on Wednesday, one of its outlets turned into a labour ward when a woman gave birth to a baby boy.
The 24-year-old woman from Amaoti, northern KZN delivered her baby inside a Pep store in the Verulam CBD.
Nokubonga Ndlovu (33) said the heavily pregnant woman went into labour a short while after coming into the shop.
“Concerned employees phoned Reaction Unit South Africa to seek medical help. The paramedics arrived in minutes and helped her deliver her baby in the shop,” said Nokubonga.
Spokesman for the unit, Prem Balram, said: “The paramedics helped the woman deliver her 1,9kg healthy baby boy before transporting them to Osindisweni Hospital.”
He said the woman was only eight months pregnant.
Mother, Ntombi Msane (24) told Daily Sun that she was on her way to Verulam Clinic for her prenatal checkup when she decided to window shop.
“I wasn’t expecting to go into labour let alone give birth. It all happened so quickly but I am happy that I have seen my boy and he is healthy,” said Ntombi who is currently in hospital.
“They closed the shop for a while during the delivery. Its employees also lent a helping hand when the baby was coming,” said Balram.
On the unit’s Facebook page, people applauded the store’s staff and the paramedics for their great work. Somebody recommended the baby should be called Pep.
Rakesh Dukanti said: “Name the baby Pep!”
Mapule Sikhosana said: “So sweet! I applaud them.”
Daily Sun learnt that the store manager, Regina Naidoo, paid the young woman and her son a visit in hospital yesterday.
Ntombi said she was given baby clothes worth R2000.