Today I want to make it clear to most South African celebrities who have a perception that media, bloggers and tabloids hate them, but its not !! we like you very much.

I will just give real reason why you will see most of bad news trending about you. 

 Most of South African celebs got it wrong. See the reasons why bloggers, media, tabloids and magazines will never stops writing bad publications about you AKA, Cassper, Boity, DJ Fresh, Bonang, Kelly Khumalo, Euphonic and more.

Some SA Celebs like Cassper, Lerato kganyago,  Kelly Khumalo are blocking media from their social media accounts to avoid bad stories, but that does not help because we have multiple social media accounts to access your information

The Edge Search is blog need to make money to stay alive , unfortunately you are the only people with million followers in the public domain to make money out of you. If you don't have many followers we just investing on you, until you have million or close followers you will start to see bad news about you. Its not that we hate you but we just want a share of the peace of pie. Just not we do also post your success stores, good news and new projects you are working on.  This thing is happening also to international celebrities like Beyonce, Rihanna, Drake Kim, Kanye and more....

Why is this happening? 

Celebrity drives viewership. No doubt. They are eyeball magnets. Celebrity content pulls tons of views. And nothing, it seems, attracts more eyeballs than celebrity gossip websites.

X is sleeping with Y, or that Z is really gay?

In what way do readers benefit from knowing that X is sleeping with Y, or that Z is really gay? Sure, people will read the gossip, but their lives do not depend on it.

Newspapers justify their exposures of celebrities' secrets by arguing that they enjoy handsome rewards for marketing false images. This, say editors, is hypocrisy.

The famous - whether on film or TV screen, on the football 

The famous - whether on film or TV screen, on the football pitch or the catwalk or even in restaurant kitchens - are role models. People, especially the young, look up to them. How dare they be anything but squeaky clean!

Just think about that for a moment. The exposure of these so-called role models as living private lives different from their public personas is a wholly counter-productive exercise. It tends, surely, to encourage impressionable youth to behave just as badly.

If the supposedly upright X is revealed as a philanderer or drug-taker then it follows that this behaviour is likely to be imitated.

Here are some examples of the top Hollywood Gossip sites, thanks to and as composed by Sean Aune at Mashable. Please note the list below and the content about each site comes from the dynamic all things digital Mashable online mgazine.


– A site for photos directly from one of the paparazzi agencies. Due to the volume of photos they shoot, many go unused by other publications, so why not set up a site of their own for all the latest celeb sightings?

2. –

 Though their name implies they will tend to be quite bitchy, they aren’t quite as bad as some of the other sites out there. Don’t get us wrong, there is a healthy dose of snark mixed in.


– When it comes to celebrities, it’s never too early to start talking about them. If your parents are famous, then you too qualify for a whole blog dedicated to your comings and goings.


– Celebslam brings you all the usual rumors and gossip, but they are very upfront about the fact that they will insult you and make jokes about people potentially. .. doing things… to images of you.


– Part of the Gawker blogging network, Defamer mixes traditional celeb gossip with Hollywood insider type chatter of what is going on behind-the-scenes of movies with a healthy dose of on-set spy shoots of movies in the work.


– Dlisted takes a decidedly tongue-in-cheek attitude towards the news of the celebs they discuss. The site practically drips with a theme of “ get over yourselves.”


– Covers general celebrity gossip, but they have a distinct fondness for female celebrities having “nipple slips” and problems getting in and out of cars properly.


– Besides all of the normal gossip, Gossip Girls bring you movie reviews, countdowns to events, forums and more.


– A mainstay in the UK for years, also has branches in Canada, Spain, Greece, Mexico and Russia.


– A mixture of movie production gossip as well as standard celebrity fare.


– HollywoodTuna has one concern, and one concern only: bringing you as skimpily clad pictures as possible of female celebrities.


– While they cover the same gossip as all the other sites, they do it with a decidedly acid tongue that leaves no question as to how they feel about each personality they cover.


– Another “photo agency” (read: group of paparazzi) with more photos than they could ever sell. It makes perfect sense to find some way to monetize them, and blogging is the perfect fit.


– JustJared tends to mix your traditional paparazzi snaps of celebrities out on the streets with a lot of exclusive photos from the sets of various movies that are still in production.


– OK! may be the newest of the celebrity magazines in the United States, but it has been all over the world for quite some time now.


– A mixture of your standard candid shots and gossip, along with video interviews from sources such as Access Hollywood.


– A paparazzi group with offices in the UK and Los Angeles that shares their unsold photos on this website, along with the corresponding news.


– People tries to keep some semblance of not just being mainly about gossip and the lives of celebs with the occasional heart warming story, but they sure do love their gossip.


– There is no way you could make a list of gossip sites without including the king of them all, Perez Hilton. Hated by some, loved by others, there is no denying that Hilton is on top of all the latest happenings.


– As their tag line says, “everybody’s business is my business,” Pink Is The New Blog covers celeb news from every angle with a healthy dose of cattiness.


– Aggregates celebrity news from a small pool of sources, but gives you the full stories.


– Part of the endlessly growing Sugar network, Popsugar tends to focus on pictures of celebrities out doing their every day things and then tying those pictures in to various other news on them.


– Formerly a supermarket tabloid, Star upgraded to a glossy magazine a while back and, of course, has a corresponding website for up-to-the-minute gossip.


– Owned by AOL, TMZ made a name form themselves quickly with aggressive reporting, and seemingly being everywhere at once. It was a tad surprising they got their own TV show, but a sensible re-use of their content.


– As the name would imply, the site is about the most superficial actions, fashions and looks of the celebrity set.


– The online counterpart to the long running grocery checkout mainstay,US Magazine.


– From the same people who bring us TechMeme, WeSmirch brings all of the latest gossip in to one handy aggregator.


– What Would Tyler Durden Do? Well, somehow I doubt that the Fight Clubcharacter would run a blog about celebrity gossip, but I could always be wrong.


– X17 is big on exclusive photos and videos of the usual paparazzi targets out doing this and that, but they do aim for exclusivity more than most of the other sites.”


– Billed as being “for snarky people”, it has a definite snide flavoring to all of their posts. So if you like your gossip with a side-order of condescending, this may be the site for you.


Linda Ikeji's Blog. News, Events, Entertainment, Lifestyle, Fashion, Beauty, Inspiration and yes... Gossip! *Wink*
Linda Ikeji is a Nigerian blogger, writer, entrepreneur and former model. She is best known for her blog. She is the highest paid blogger in Nigeria