Former Kardashian bodyguard Mark Behar has legally changed his name to Bruce Jenner in what he says is an attempt to save the name’s "heterosexual roots."
"This name once stood for America, and I just want to keep it alive. I’ve been seeing so many idols and athletes and icons die because of stupid stuff like drugs, die because of age … We’re losing icons. We’re losing names. We’re losing people faster than we ever have." he said in an interview with The New York Daily News. 

Behar who has provided security for several celebrities such as The Kardashians, Donald Trump, Whitney Houston and Hulk Hogan announced the name change through his public relations firm Transmedia Group via the Huffintong Post.
"We’re representing Mark who is now legally Bruce so the famous Bruce Jenner name will return to its heterosexual roots where are client believes it belongs instead of hanging around with the likes of the Kardashians and getting into car accidents as Caitlyn," said Transmedia CEO Tom Madden. Behar actually faced Caitlyn (who was still Bruce at the time) in a celebrity boxing match in season 4 of Keeping up with the Kardashians. "I have no problem leaving my/the former Mark Behar name, as it made and is already part of history, and will live on forever, and after I’m gone," said the new Bruce Jenner, whose name became official on April 15.