H&M South Africa apologises for racist Twitter mistake

Global fashion retailer H&M recently opened its doors in South Africa, much to the delight of many Capetonians.

Yet now already H&M South Africa is finding itself in some hot water.

Served up on Twitter, it all started when South African blogger, Tlalane Letlhaku (@Tlaly_Branch) tweeted H&M asking the following:

As we've seen with the controversy surrounding Edgars earlier this year, its always best to apologise instead of employing a gang of spin doctors to convince the public of your empty argument.

This week Sandton also got a taste of what's to come, with a VIP media launch party held earlier this week. H&M has especially been in the news lately for their collaboration with French design house, Balmain.

And yesterday I stopped by the Cape Town store to check out the Balmain for H&M offering. I was welcomed by a queue that stretched around a block. Fashion fans were eagerly awaiting the Balmain drop - some people apparently even slept there. No jokes. 

At 9am sharp the doors opened and we all ran (I did a brisk walk) for it. People were grabbing, fighting over items, and everything was GONE in 2 minutes flat. Chaos. It was basically something like this...

So, there's no denying the fact that H&M South African has been a hit so far.

But even if their argument is that they have "global marketing campaigns" then there's still something seriously wrong with the way they see the world.

Now I've seen it all. I have seen the illest lineups for Supreme gear or Air Jordan's, but this #HMxBalmain put every one of those releases to shame. This can't be real life. SMH 😱😳🕵🙄🤔🙃 all I can say is WOW #hmbalmaination

A video posted by 🇰🇷BEN BALLER (@benballer) on Nov 5, 2015 at 5:38am PST

See more of the of the very apt responses made by Twitter.