Brand Guru; Thebe Ikalafeng came out guns-blazing to slam Spanish fast fashion retailer, ZARA.
Ikalafeng slams the giant retail for ‘shamelessly copying’ MAXHOSA (by Laduma Ngxokolo) design and patterns which were used on a socks range.
Ikalafeng slams the giant retail for ‘shamelessly copying’ MAXHOSA (by Laduma Ngxokolo) design and patterns which were used on a socks range.
“I’d say this is just daylight @maxhosa intellectual property theft by @zara. There’s a big difference between taking inspiration and illegal expropriation.
#Maxhosa designed and launched this #Khanyisa cardigan and sox range globally 2014. In 2018 @zara shamelessly copied the design as is and put in retail in earlier this month,” he said.
MAXHOSA range is appreciated by masses in South Africa and the world because of it’s unique look and the tasteful designs. Ikalafeng did not hesitate to stand for the knitwear brand – which he has proudly supported.
Ikalafeng expresses that theft should be condemned and protected intellectual property rights should be respected.
“As a global #African I understand that inspiration is global and no one has universal rights, but theft, on the other hand, should be universally condemned. We appreciate that Africa’s rich culture is now ‘en vogue’ but not at all costs. But our protected intellectual property rights should be respected as much as we respect that of other global brands. “
Here is a full post:
Appropriation or appreciation? I’d say this is just daylight @maxhosa intellectual property theft by @zara. There’s a big difference between taking inspiration and illegal expropriation. #Maxhosa designed and launched this #Khanyisa cardigan and sox range globally 2014. In 2018 @zara shamelessly copied the design as is and put in retail in earlier this month. As a global #African I understand that inspiration is global and no one has universal rights, but theft, on the other hand, should be universally condemned. We appreciate that Africa’s rich culture is now ‘en vogue’ but not at all costs. But our protected intellectual property rights should be respected as much as we respect that of other global brands. #Maxhosa and all Africans should not take this lying down. If they can do this to a relatively well-known brand like @maxhosa you can imagine what they’ve been doing to lesser known designers with little resources or recourse. We should all stand up and reject such blatant intellectual property expropriation.
