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#ShopriteAyikho: Shoprite #BigRedFriday violating CPA law running BAIT MARKETING - out of stock by 10:00am already


Shoprite is violating SECTION 30 of Consumer Protection act by running BAIT MARKETING, according to Consumer Protection act, "ensure that your retailer has sufficient stock to cover promotions, and anticipate greater consumer vigilance when it comes to promotions"

Shoprite today is running a special called Big Red Friday, when you look at their special is very interesting.  I thought I will see something different from their last special (10 June 2016), remember last time they did the same promotion by 9:30 am already some Shoprite stores were out of stock (of things like Pampers and OMO multi active washing powder). 

But come their next special today (14 October 2016) they did the same thing by 10:00am 3 third of the shops nations wide were already out of stock.  

Why run a special if you going to sell I-Ayikho? 

This thing Shoprite is doing is now right, we waist our money going to buy special at ShopRite by 10:00am you hit empty shelf's.  As customer of Shoprite I feel like Shoprite is Insulting customers by running a special knowing their stocks is about to finishing.  The funny part they don't bother to order new stock for the day. 

I believe Shoprite Big Red Friday is Bait Marketing

SECTION 30 / BAIT MARKETING
Retailers may not engage in ‘bait marketing’ where goods are advertised at a specified price and then claim they are out of stock. And “while stocks last” means just that – a “while stocks last” promotion may not be discontinued while there is still stock available. Similarly, there must be sufficient prizes in a competition promotion to fulfil reasonable expected demand. Any communication relating to promotions needs to be detailed in every respect – what’s on offer, how to qualify and where to go. Finally – another biggie – no fees may be charged to the consumer to process a trade coupon.SUPPLIER IMPLICATIONS Ensure that your retailer has sufficient stock to cover promotions, and anticipate greater consumer vigilance when it comes to promotions.


source: http://www.tradeintelligence.co.za/TradeProfiles/features/consumerprotectionact.aspx

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Khabza Mkhize

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