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More women drink beer more than men, only problem they don't buy it men bless them


Gone are the days when only men were entitled to enjoy a beer after a long, tiring day at work or while watching soccer with the boys.

Things have changed and the tables have turned.
Females can also now enjoy beer without being perceived as deviant, skanks or wanting to be like men.
A short trip to Europe will prove to you that women are champions at beer drinking - as they guzzle down pints with their lunch like it's water.
But for some reason, beer has been linked to masculinity since the beginning of time.
Even advertisements feed the stereotype by showing physically fit men enjoying the beverage after a hard day's work.
But in this day and age it would be a misconception to only associate it with males as its sole consumers.
Brewers and manufactures are realising the gap in the market and are now trying to lure more females to drink the beverage with added ingredients that appeal to them.
South African Breweries recently launched Liberado, a premium beer with tequila flavouring, a first of its kind to be brewed in Mzansi.
Three years ago, SAB launched sweetened beer Flying Fish, which was aimed at men and women.
Kudzi Mathabire, SAB's innovation commercialisation manager for Liberado, said the new beer is the perfect selection for anyone looking for an alternative to traditional beer.
"The flavoured alcoholic beverage has discernible tequila flavouring complimented by subtle lemon-lime notes, which works perfectly for those with a lighter palate," she said.
She said the new beer is perfect for those who are looking for a  marriage  of a spirit and beer.
"We definitely think this could be a favourite amongst women. It's also for men who generally enjoy flavoured beer. It speaks to beer lovers who don't want to be boxed, tapping into the energy and expression evident with a new generation of consumers."
Tania Credo from Sandton in Joburg loves her Heineken.
She said she opted to drink beer three years ago because it's more affordable than other drinks.
"I love beer, particularly this one because it is cool, nice and affordable," she said while taking a swig from a Heineken straight from the can.
She said it was no longer taboo for ladies to be seen drinking beer as much as it was no longer taboo to be homosexual.
Neo Tidikwe from North West said she drank beer because it did not leave her with a hangover in the morning like the ciders she tried before.
"Usually when I drink something else like ciders, I vomit in the morning, but with this I don't... instead I wake up fresh," she said.
Tidikwe turns on a blind eye to negative comments about girls who drink beer.
"We don't care about those because we have a good time, and we are hangover-free in the morning."
Her sister Sherly also prefers beer because it has saved her from brutal hangovers after a night of drinking.
"I like it because you don't get sick," she explained.
She said it was sad that people still thought beer was for men only and ciders were for women.
Lerato Lephoi, who was enjoying Flying Fish at 1.03am in Mahungra, Bloemfontein two weeks ago, said beer was best for someone who was working the following day.
"I drank way too much ciders in my day and never felt OK in the morning. I vomit and I get a hangover from hell. Flying Fish was suggested to me by a friend and I am loving it. I also like that it's sweet; I don't like the bitter ones."
Aakila Petersen, from Westbury, who is tiny, prefers her Black Label and drinks it straight from the bottle.
"I know it leaves a nasty smell in the mouth but I've always preferred it to girly drinks. And it doesn't make me a lesbian either... I like my drink like my men... strong!" she said.
Jada Geldenhuys from Riverlea said the best cure for a babelaas was a Castle Lite. It's her go-to drink every Sunday morning.
"I drink everything, but this is my regmaker [cure] when I've had a hectic night. The headache goes away and it gives me a healthy appetite. I've been drinking beer since forever," she laughed.
Khabza Mkhize

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