Blackberry have gain king trust by business people in South Africa. Most of managers, middle managers, owners, celebrate and professional’s users blackberry for easy communication purpose and business communication.

 Research In Motion (RIM) gain the recognition through its BlackBerry Messenger (BBM) service which recently has named as 'Coolest Brand Overall" for 2011 by Sunday Times Generation Next 2011 Brand Survey Awards.

BlackBerry beat Apple and Android which are fast growing Smartphone’s in the world although are still have no room here in South Africa to beat BlackBerry.