Online advertising has experienced such a rapid growth that many well known researchers are already predicting it will run into multiple billions of Rands in the near future, evidently by internet users are steadily increasing as well. Not only increasing number of new users, the old ones are spending more and more time browsing the net. While online marketing is on the increase, the power of print advertising should certainly not be underestimated.

Internet Access methods in SA
Internet Connection Percentage of local website visitors
ADSL 48%
Mobile network (HSDPA, 3G, EDGE, GPRS) 21%
Wireless Network 10%
Don't know 10%
Dial-up 6.8%
Mobile Internet (WAP) 4.2%

The findings suggest, on the surface, that more than half of urban cellular users, or 8,5m people, are capable of accessing e-mail on their phones, and as many as 60%, or 9,5m, are able to browse on their phones.
The implications of these numbers are significant: in one fell swoop, they would turn the SA Internet user base from the 5,3m reported by World Wide Worx at the end of 2009 to 9,6m.

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